What counts as revenue from outreach?

Closed-won deals whose qualifying or first touch originated from your email/LinkedIn outreach sequences within the reporting window.

How do we include human costs accurately?

Allocate each role’s salary by the percentage of time spent on outreach and include managers who build sequences or review results.

Which attribution model should we use?

Use multi-touch when journeys span several emails and LinkedIn messages; whatever you choose, keep it consistent for MoM/quarterly comparisons.

Do we need CSV uploads for Outreach Magic?

No. Outreach Magic connects via webhooks/APIs and ingests events automatically; CSVs are only used for historical backfills if required.

Measure Multi-Channel Outreach ROI (Email + LinkedIn)

Your dashboards are green—60% email opens, new LinkedIn connections daily. But when finance asks, “What’s the ROI?”, the answer gets murky. Activity ≠ revenue.

This guide shows how to move from vanity metrics to revenue-tied ROI with a framework you can operationalize—no spreadsheet marathons.

Why your current metrics mislead

Last-touch trap: The final click gets all the credit, ignoring the 6–7 touches that built trust.
Disconnected journeys: Email + LinkedIn + website often land in “Organic Search” in CRM, hiding outreach impact.
Hidden costs: Tools, lists, and (big one) people time rarely make it into the math.

Trying to prove a LinkedIn touch led to a closed-won deal—conspiracy board meme

The ROI formula that actually works

ROI = [ (Revenue from Outreach − Total Cost of Outreach) / Total Cost of Outreach ] × 100

Revenue from Outreach: Closed-won value tied to prospects originating from your outreach sequences (email + LinkedIn) in the reporting window.
Total Cost of Outreach:

- Tech stack (email, LinkedIn, data providers) - Human time (salary allocation for SDR/AE/ops) - Direct costs (lists, enrichment, contractors)

Tip: Document your cost assumptions once so you can reuse them monthly.

The hard way (spreadsheet purgatory)

Export everything from your email + LinkedIn tools.
Export CRM closed-won deals.
Master sheet with email (and LinkedIn profile URL) as keys.
VLOOKUP/INDEX-MATCH to stitch all touchpoints to each deal.
Calculate ROI, then redo next week because it’s stale.

Works for a one-off analysis, not for operations.

The smart way (single source of truth)

Use an analytics layer designed for outreach.

Connect your tools — Stream events via webhooks/APIs from email + LinkedIn + CRM (no manual CSV uploads).
Unify the journey — Auto-stitch each prospect’s touches into one chronological timeline.
Automate attribution — Pick a model (first, last, or multi-touch) and keep it consistent.
Compute ROI in real time — Tie closed-won revenue back to campaigns and channels.
Slice by what matters — channel, campaign, rep, industry, title, date range.

Why teams choose Outreach Magic for ROI

No uploads: webhooks/APIs stream data continuously.
Automatic enrichment: title, industry, company size, seniority, campaign tags, sentiment, days to positive.
Unified timeline: email + LinkedIn, one place.
Attribution that sticks: first/last/multi-touch, apples-to-apples across tools—even if you switch platforms.
Decision-ready dashboards: ROI by channel, campaign, rep, and segment.

Explore more:

Check you can run today

Choose a 90-day window.
In your CRM, filter deals where first touch = outreach sequence.
Sum revenue and costs (stack + lists + people time).
Run the ROI formula and compare Email-first vs LinkedIn-first journeys.

You’ll get a defensible baseline. Outreach Magic keeps it live and automated.